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在全球保险混业经营的大趋势下,我国财产险公司得以经营意外险和短期健康险,对所有财产险公司都不啻一个福音,对像人保公司这样曾经有过经营寿险业务经历、并有相当经验的老牌公司来说,更是扩展经营领域、丰富经营成果、完善经营战略的重要契机,因此,一定要采取有力措施,争取先机。这里笔者对财产险公司经营两险业务谈几点个人看法。 一、产品开发应瞄准潜在目标
Under the general trend of mixed operation of global insurance, China’s property insurance companies can run accident insurance and short-term health insurance. It is not a blessing for all property insurance companies. For example, PICC has had the experience of operating life insurance business and has considerable experience Experienced veteran companies, it is an important opportunity to expand business areas, enrich operating results, improve business strategy, therefore, we must take effective measures to gain the upper hand. Here I talk about property insurance companies operating two insurance business personal point of view. First, product development should target potential targets