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随着高等教育的发展,教育理论的日益丰富,我国高等专业院校艺术设计类专业人才培养的模式暴露出越来越多的弊端。传统的以课本教学为主导的教学理念与教学方式,已经不能满足和适应当下经济社会对设计人才越来越严苛的需求。这就要求艺术设计教育打破传统的教学模式,培养有创新能力的艺术设计人才。本文通过理论与实践研究,在招贴设计课程教学过程中,结合全国大学生广告艺术大赛,以“以赛促学”的形式探索与尝试新的实践教学模式。
With the development of higher education and the increasing enrichment of educational theories, more and more malpractices have been exposed in the pattern of art design professionals training in higher vocational colleges. The traditional instructional philosophy and teaching methods dominated by textbooks have failed to meet and adapt to the increasingly harsh demands of the current economic and social designers. This requires art design education to break the traditional teaching model, cultivate innovative art and design talent. Through the research of theory and practice, in the teaching process of poster design course, combining with the National College Students Advertising Art Contest, this article explores and tries the new practice teaching mode in the form of “learning by competition”.