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近几年来,江苏省盐城市大冈镇在致力发展乡镇经济中,打破陈旧观念,学习外地经验,把握市场机遇,开拓高新产品打入国内外市场,从而实现镇村经济跨跃发展,被江苏省、盐城市分别授予省、市明星乡镇称号。1993年工业产值、利税比1992年分别增长一倍以上。它们营销策略是,审时度势、超前准备,迅速出击,搞活经营,扩大营销,开辟国内外两个市场。1.力创高优产品驾驭市场。由于我国社会主义市场经济发展迅速,当前,市场上竞争的对手已不仅是众多的小厂,更主要的是新崛起的“三资”企业。要在竞争中立于不败之地,必须通过更新设备,提高技术等各种手段来提高产品质量。1992年以来,他们经常联系本镇产品质量问题,开展系列教育活动,以使职工干部时刻牢固地确立质量意识,树立质量就是生命、质量就是
In recent years, Dagang Town, Yancheng City, Jiangsu Province, has devoted itself to the development of township economy by breaking old concepts, learning foreign experiences, seizing market opportunities and opening up new and high-quality products to enter domestic and foreign markets so as to realize the leap-forward development of towns and villages. Province, Yancheng City, respectively, awarded the provincial and municipal star township title. In 1993, industrial output and profits and taxes more than doubled from 1992 respectively. Their marketing strategy is to review the situation, advance preparations, quickly attack, revitalize business, expand marketing and open up markets both at home and abroad. 1. Create high-quality products to control the market. Due to the rapid development of China’s socialist market economy, at present, the rival in the market is not only a large number of small factories, but more importantly, the newly emerging “foreign-funded” enterprises. In order to remain invincible in the competition, we must improve product quality through various means such as updating equipment and improving technology. Since 1992, they often contact the town of product quality problems, carry out a series of educational activities, so that staff cadres firmly establish the quality of consciousness at any time, to establish the quality of life, the quality is