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体育无形资产这一名词已经被体育学界和经济学界广泛认可和关注,目前,对体育无形资产的内涵、保护和关注以及开发的现状、管理体制已有系统的分析。体育无形资产作为体育经济的一个重要组成部分,对体育的发展具有极其重要的作用。对体育无形资产进行深入研究,广泛及合理地开发体育无形资产,用好和管理好无形资产,制定科学和规范的相关政策,对于加快我国体育事业的发展有着至关重要的意义。本文拟对体育无形资产基本特征进行分析和概括,总结出保护体育无形资产的价值所在,进而对体育无形资产的法律保护进行细致的探讨,以期对体育无形资产的开发与研究能起到一定的辅助作用。
The term “sports intangible assets” has been widely recognized by sports academies and economists. At present, there is a systematic analysis of the connotation, protection and attention of sports intangible assets, as well as the status quo and management system of development. As an important part of sports economy, sports intangible assets play an extremely important role in the development of sports. In-depth study of sports intangible assets, extensive and rational development of sports intangible assets, make good use of and management of intangible assets, development of science and norms related policies, to accelerate the development of sports in our country is of crucial significance. This article intends to analyze and summarize the basic characteristics of the sports intangible assets and summarize the value of the protection of the sports intangible assets, and then conduct a detailed discussion on the legal protection of the sports intangible assets in order to play a certain role in the development and research of sports intangible assets Supporting role.