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“中国广告业的进程和发展和大的时代背景环环相扣,在中国会形成国家的意识和国家的经济,它们推动着广告业的发展,形成了中国广告业的组织文化和整个流程的变化,这样的演变会延续若干年。”自1990年学成归国投身广告教学工作开始,中国传媒大学广告学院院长黄升民教授就开始以业界观察者和学界引领者的身份推动着中国广告业的发展。作为国家广告研究院的常务副院长,黄升民教授在接受本刊记者采访时认为,近年来,特别
“The process and development of China’s advertising industry and the background of the big times are interlocked. In China, the awareness of the state and the economy of the country will be formed, which will promote the development of the advertising industry and form the organizational culture and the entire process of the advertising industry in China The evolution will continue for a number of years. ”" Since 1990, when studying for advertising in China, Professor Huang Shengmin from the School of Advertising at Communication University of China started to promote China as an observer and academic leader Advertising industry development. As the executive vice president of National Institute of Advertising, Professor Huang Shengmin in an interview with our correspondents that in recent years, especially