论文部分内容阅读
中国的电影业已发展成为一个庞大的产业链。中国电影后产品开发存在不足,一是缺乏品牌意识,二是缺乏版权的严格监管,三是从业人员缺乏相应的创作构思,四是缺乏科学的营销策略。中国电影后产品开发,应整合优势媒体,健全文化产业链条;注重后产品本身的价值,培养人们的消费观念;注重电影人才培养,融合文化细分群体;结合本土特色选择核心产品,开发适于电影后产品类型片。
China’s film industry has developed into a huge industrial chain. There are shortcomings in product development after the Chinese film. First, there is a lack of brand awareness. Second, there is a lack of strict supervision of copyright. Third, practitioners lack the creative thinking. Fourth, they lack a scientific marketing strategy. After the film product development in China, we should integrate the advantages of the media, improve the cultural industry chain; pay attention to the value of the product itself, to cultivate people’s consumption concept; focus on film talent training, integration of cultural segments; combined with local characteristics of core products, develop suitable Film after product type film.