论文部分内容阅读
秉持做为“宝宝的第一个朋友”的奇哥,31年来已成为家喻户晓的婴童用品品牌,董事长陶传正表示,公司追求的是“稳定的利润,而非只是营业额数字的成长”,这是奇哥至今仍能稳健成长的主因。创新跟上流行走过31个年头,“奇哥”的岁数,甚至比许多年轻的妈妈还要大,会不会跟年轻一代脱节、产生代沟?陶传正不讳言,落差一定会有,也因此公司积极调整开发的方向,让企业注入新气象。
Uphold as a “baby's first friend,” Chico, 31 years has become a well-known brands of baby products, Chairman Tao Chuan-ching said the company pursues a “stable profit, not just the growth of turnover figures” This is the main reason for the steady growth of Chigo. Innovation keeps up with the popularity Over the past 31 years, the age of “Chico” is even bigger than many young mothers. Is it going to be out of line with the younger generation and creating a generation gap? Tao Chuan is not denying that there must be a gap. Therefore, Actively adjust the direction of development, so that enterprises into a new atmosphere.