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在实体店持续低迷的背景下,传统服装品牌和淘品牌都在思考,究竟如何维持增长,突破天花板,实现企业转型。凡是适逢换季、大的节假日,必是服装业之旺季,而刚刚过去的2015年“关闭潮”让2016年的服装市场,透着一股寒意。据达芙妮报告显示:2015年前三季度核心品牌业务门店销售大跌19.7%,净关闭门店总数达400间;美特斯邦威服饰营收连续三年下降,被迫关店;李宁半年关店1200
In the context of continued downturn in the physical store, the traditional clothing brands and Amoy brand are thinking, how to maintain growth, breaking the ceiling, to achieve business transformation. All fall season, the big holiday, will be the peak season for the apparel industry, and just passed the 2015 “Closure” let the apparel market in 2016, reveals a chill. According to Daphne report shows: the first three quarters of 2015 core brand business store sales plunge 19.7%, the net total number of closed stores up to 400; Metersbonwe clothing sales decline for three consecutive years, was forced to close the shop; Li Ning closed six months 1200