论文部分内容阅读
据美国学者卡尔逊（Carlson）1983年提供的数字，使用零售商商标出售的产品约占美国市场零售总额的23％E右．在欧洲，零售商商标的发展在不同的国家存在较大差异．比重最高的是瑞士，使用零售商商标出售的产品占零售总额的比重接近40o／4德国接近30o／4英国约25o／4法国为...
According to figures provided by American scholar Carlson in 1983, products sold under the retailer’s trademark account for about 23% of the total retail sales in the United States. In Europe, the development of retailers’ trademarks is quite different in different countries. The proportion of the highest proportion of the Swiss retail sales of goods sold using retail trademarks accounted for nearly 40o / 4 Germany nearly 30o / 4 UK about 25o / 4 France for ...