全景扫描中国期刊

• 作 者: 孙燕君
• 出 处: 全国新书目
• 发表日期: 2004年02期
• 关键词: 《读者》 《家庭》 生活周刊 市场细分 创业英雄 《读者文摘》 第三次浪潮 证券市场周刊 时尚风 家庭温暖

《期刊中国》为《报业中国》姊妹篇,是作者在广泛深入调研基础上的又一部倾心之作,是一部全方位扫描中国期刊的超长调查报告,是一部内容翔实、数据准确、分析精深、理论坚实的业界“必读书”。鉴于该书特色明显、风格独具,特将其目录摘编如下,基本涵盖了当今中国市场上主要期刊的发展历程和态势。大众板块——一次浪潮读者遍地,600万高居榜首。“鸡汤”秘制,20年如醉如痴。期刊之王起于大

Magazine China is the companion piece to “China Newspaper Industry”. It is another authoritative work based on extensive and in-depth research. It is an all-encompassing survey report that scans all Chinese journals and is an informative piece of data. Accurate, sophisticated analysis, the theory of solid industry “must study ”. In view of the obvious characteristics of the book, unique style, especially its directory excerpts are as follows, covering almost all the major journals in the Chinese market today’s development and trend. Public sector - a wave of readers everywhere, 6 million topped the list. “Chicken soup ” secret system, 20 years intoxicated. The king of journals starts in big