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网络环境下竞争情报的获取已经成为企业提高自身竞争力的一个重要的途径与来源。Web挖掘作为一种有效的技术工具,也开始在竞争情报活动中逐渐得以推广与应用。本文主要就对web挖掘及其在竞争情报活动中的实现进行了简单介绍。
The acquisition of competitive intelligence in the network environment has become an important way and source for enterprises to enhance their own competitiveness. As an effective technical tool, Web mining has also begun to be gradually promoted and applied in competitive intelligence activities. This article mainly introduces web mining and its implementation in competitive intelligence activities.