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品牌塑造没有弯道超车的方法,必须是先卖产品后卖品牌。与时下汽车行业中自主品牌的唱衰迥然不同,长城汽车股份有限公司(以下简称“长城汽车”)近期的动作或许能一扫自主品牌汽车的颓势。从首款中高级城市SUV哈弗H6正式上市,到天津生产基地启动,再到回归A股,长城汽车以接连的利好消息再次成为业
There is no way to make the brand overtake the overtaking, must first sell the brand after selling products. And nowadays the auto industry in its own brand of bad-mouth very different, Great Wall Motor Co., Ltd. (hereinafter referred to as “Great Wall Motor”) recent moves may be able to sweep the decline of own-brand cars. From the first high-class city SUV Haval H6 officially listed to Tianjin production base to start, and then return to A shares, Great Wall Motor to success again after another good industry