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很多数据表明,中国不仅是世界卫浴设备生产大国更成为了消费大国,飞速发展的城市消费规模、巨大的市场前景吸引了来自于世界各地的卫生陶瓷品牌。然而,对高端进口卫浴市场的需求量更是其他市场的10倍,这与我国对于奢侈品的消费率量成正比。在上海、北京等一线市场乃至重庆、成都等新兴发展城市,高端市场可谓美丽新世界,品牌争夺战也在逐步形成。
Many data show that China is not only the world’s largest bathroom equipment producer has become a consumer power, the rapid development of urban consumption scale, huge market prospects to attract sanitary ceramics from around the world brand. However, the demand for high-end imported sanitary ware market is more than 10 times that of other markets, which is proportional to the amount of consumption of luxury goods in our country. In first-tier markets such as Shanghai and Beijing, and emerging cities such as Chongqing and Chengdu, the high-end market is a beautiful new world and the brand battle is gradually taking shape.