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文化创意产业的规模正随着我国市场经济的不断发展与多元文化格局的逐渐形成而不断扩大,作为其重要组成部分之一的广告行业也取得了显而易见的进步。文章以高职院校为例,分析了高职院校广告设计专业的教育现状,提出了相应的教学实践优化措施,并在此基础上,对市场需求下的高职院校广告设计专业实践教学的未来趋势作了预测,希望能够为高职院校广告设计专业的发展提供一定的理论参考。
With the continuous development of China’s market economy and the formation of a multi-cultural landscape, the scale of the cultural and creative industries is constantly expanding. As one of the important components of the advertising industry, remarkable progress has also been made. The article takes the higher vocational college as an example, analyzes the current situation of the advertising design specialty in higher vocational colleges and puts forward corresponding teaching practice optimization measures. On the basis of this, this paper analyzes the advertising design specialty practice under the market demand in higher vocational colleges The future trend of teaching was predicted, hoping to provide some theoretical reference for the development of advertising design specialty in higher vocational colleges.