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“如果不改变方向,我们就很可能终结在前进的路上。”“If we do not chanqe our direction,we are lifelv toend up where we are headed.”根据中国加入 WTO 的承诺,到2004年,允许合资跨国广告公司控股,到2006年,允许成立独资公司。目前,国际排名前十位的广告集团都已进入中国,加上多如牛毛的本土公司,形成了7万间公司,64万从业人员,分切795亿元广告大饼的全球广告市场发展速度最快的国家之一。在中国市场经济高速增长的背景下,广告业的发展潜力也前所未有的展露其魅力,国际性广告公司逐步由依靠国际网络客户资源的单一性,主动或被动地坐到一个与本土广告公司同台争食的桌前。由于长时间的缺乏与中国本土企业真正沟通合作,往往延缓了必要的进攻和在本土化市场上狩
“” “” “If we do not chanqe our direction, we are lifelv toend up where we are headed. ” According to China’s WTO accession commitment to 2004 Year, allowing joint ventures multinational advertising company holdings, to 2006, allowing the establishment of wholly-owned companies. At present, the top ten international advertising groups have entered China. Together with many domestic and foreign companies, there are 70,000 companies and 640,000 employees. The global advertising market, with a total turnover of 79.5 billion yuan, has seen the fastest growth One of the countries. Against the background of the rapid growth of China’s market economy, the development potential of the advertising industry has also shown its charm as never before. International advertising companies gradually take the initiative to rely on the unity of resources of international network clients and actively or passively sit on the same stage with local advertising companies Squatting table. Due to the prolonged lack of real communication and cooperation with Chinese local enterprises, they often delay the necessary offensive and hunting in the localized market