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随着电信改革的完成和宽带时代的来临,各个电信运菅商在全国范围内争夺宽带市场的竞争必将日益激烈。随着市场的成熟和竞争的深化,许多电信运营商都意识到网络接入服务具有很强的趋同性,只有信息内容才能创造持久的竞争优势,而内容整合则必将成为电信运营商占据内容服务市场的主要方式。内容整合与接入的捆绑将成为新形势下各电信运营商主要的宽带经营方式,内容整合的质量将作为获得竞争优势的新源泉。因此,中国网通集团天津市通信公司提出了自己的宽带应用发展思路——“百货商场模式”:即天津通信建设能够供各内容服务提供商向用户提供有偿宽带应用的统一平台,内容服务提供商专心向用户提供宽带应用服务,天津通信利用其畅通收费渠道代替内容服务提供商向用户收费。并进行对所有加盟的内容服务提供商进行统一管理和统一宣传。天津通信旨在通过这种方式提倡宽带应用付费模式,丰富宽带内容,刺激市场需求,实现宽带价值链上各环节的多赢。
With the completion of the telecom reform and the advent of the broadband era, the competition among various telecommunications operators for competition in the broadband market across the country will surely become increasingly fierce. As the market matures and competition deepens, many telecom operators are aware that network access services have strong convergence. Only information content can create a lasting competitive advantage, and content integration will surely become a telecom operator’s occupation of content services The main way of the market. Content integration and access bundles will become the major broadband operators in the new situation, the quality of content integration as a new source of competitive advantage. Therefore, China Netcom Group Tianjin Communication Company put forward its own development ideas for broadband applications - “department store model”: that is, Tianjin Telecom to build a unified platform for content providers to provide users with paid broadband applications, content service providers Concentrate on providing users with broadband application services, Tianjin Communications to use its free and pay channels instead of content service providers to charge users. And carry on the unified management and unified promotion to all join content service providers. In this way, Tianjin Telecom aims to promote the broadband application payment model, enrich the broadband content, stimulate the market demand and achieve win-win in all aspects of the broadband value chain.