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在宏观经济步入换挡期、家电行业增速整体进入缓慢增长、个别家电品类出现负增长的大背景下,2015年,白电行业又迎来市场寒冬,空调和冰箱市场的负增长直接导致不少家电企业遭遇销售上的打击。相较之下,洗衣机市场虽然表现略好,却同样面临需求放缓、产业结构升级的挑战。洗衣机在白电中表现略好今年上半年,几家洗衣机行业的上市公司半年报传出的喜讯多少让冰冷的白电行业有了一丝温度。青岛海尔半年报中披露,公司
In the macro economy into the shift period, the overall growth rate of household appliances industry has entered a slow growth, individual appliances category negative growth in the background, in 2015, the white industry ushered in the market winter, air-conditioners and refrigerator market, a direct result of the negative growth Appliance business hit sales hit. In contrast, the washing machine market, although slightly better performance, but also face the slowdown in demand, the challenge of upgrading the industrial structure. Washing machine performance slightly better in white In the first half of this year, several washing machine industry listed companies semiannually reported the good news how many let the cold white electric industry with a trace of temperature. Qingdao Haier semi-annual report disclosed that the company