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2002年4月份,一种全新概念、全新整体包装的饮料在北京和浙江市场同时上市,这就是“体饮”——巨能集团推出的一种新型平衡饮料。 在饮料行业这个中国竞争最为激烈的行业,多少国际巨头如风靡世界的著名运动饮料“佳得乐”以美国NBA著名球星为代言人也没有掀起中国人的热情,而“体饮”凭什么火? “平衡”是“体饮”立足于激烈的饮料市场的基本支撑点,而名称“体饮”本身放射出的魅力直接产生
April 2002, a new concept, the new overall package of beverages in Beijing and Zhejiang market at the same time, this is “body drink” - the giant group launched a new balanced drink. In the beverage industry, the most competitive industry in China, the number of international giants such as sweat the world famous sports drink “Gatorade” to the famous NBA star as the spokesman did not set off the Chinese people’s enthusiasm, and “body and drink” on what fire? “Balance” is the “body drink” based on the basic supportive point of the fierce beverage market, and the name “body drink” itself directly from the charm of radiation