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中国当代艺坛的“商标化”现象,一是表现为“画派”的打造,这通常是群体行为乃至政府行为,二是表现为急于诉诸作品的表面化图式,这主要体现为个体行为。眼下艺术“商标”五花八门,“名”与“实”未必相符,归在“商标”名下的众多艺术家和艺术流派各领风骚三五年,一波未平,一波又起,“多样”的繁荣景象中夹杂着不少泡沫。
The phenomenon of “trademarkization” in contemporary Chinese art circles manifests itself in the creation of “painting school”, which is usually the group behavior and even government behavior. The second is the superficial pattern of being eager to resort to works, which is mainly reflected in the individual behavior . At present, there are many “trademarks” in art, and the names and realities may not be the same. Many artists and art schools under the “trademark” have been in the forefront for three to five years. In a wave of ups and downs, the “diversity” The prosperity of the scene mixed with a lot of bubbles.