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华光彦副教授的力作《消费者研究》,1988年由黑龙江人民出版社出版。这部专著问世以来,在经济理论界,尤其是在消费经济与市场领领域产生了广泛并影响。作者站在企业家的角度研究消费问题,在体系结构上独辟溪径,特色鲜明,见解独到,对消费理论进行了深层次的探讨,具有较高的学术价值,是近年来我国消费理论中为数不多的一部专著。这部著作对消费结构的研究有相应的理论深度,对消费理论研究有比较深邃的见解,对消费弹性的研究有某些突破性进展,作者提出了马歇尔的弹性理论的不足,修正与发展了萨
Huaguang Yan associate professor's masterpiece “Consumer Research”, published by Heilongjiang People's Publishing House in 1988. Since the advent of this monograph, it has produced widespread and influence in economic and theoretical circles, especially in the area of consumer economy and market. From the perspective of entrepreneurs, the author studies the issue of consumption, uniquely broadens its system structure, has distinctive features and unique insights, and probes deeply into consumption theory with high academic value. In recent years, China's consumption theory One of the few monographs. This book has a corresponding theoretical depth on the study of the structure of consumption, profound insights into the study of consumption theory, and some breakthroughs in the study of consumption elasticity. The author proposes the inadequacies, revision and development of Marshall's elasticity theory Sa