论文部分内容阅读
21世纪,是品牌竞天下的时代。一个著名品牌,就是一颗经济原子弹,如何塑造品牌,不断提升品牌竞争力,保持品牌可持续发展?这就需要有志之士为之共同思考、交流、奋斗。以记录、提升、推动品牌发展为己任的《品牌》杂志,深知重任在肩。为了沟通内外,联络上下,团结、引导品牌不断交流、创新、提升,《品牌》杂志发挥自身优势,成立品牌理事会。
The 21st century is the era of brand competition. A well-known brand is an economic atomic bomb, how to shape the brand, and constantly enhance the brand competitiveness, brand sustainable development? This requires people with lofty ideals for common thinking, exchange and struggle. To record, enhance and promote the development of the brand as its own responsibility, “Brand” magazine, know the responsibility. In order to communicate with both inside and outside, contact and collaborate to guide and constantly exchange, innovate and enhance the brand, and give full play to its own advantages and create a brand council.