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相对靠语言进行抽象概念传达而言,图形凭借视觉性符号进行更广泛的传达。它跨越地域、种族、语言、文化等差异传达信息和情感,使得沟通主客体心领神会。标志,是在传播过程中,将“企业理念”这内在的复杂信息转换成大众能接受和理解的一种信息编码,是图形在VI中的形而上显现。优秀标志将各种信息高度精练,把传达内容转换成图形语言,用形和色来表达思想和抽象概念。企业再由标志通过图形语言,将其“意”和“形”外延,在产品与各种媒介之间建立起视觉纽带,搭建企业与消费者交流、互动的平台,从而加强或改变人们的观念,最终引导人们的行为。
Relative to the abstract concept of communication by the language, graphics with visual symbols to communicate more widely. It transmits information and emotions across geographical, ethnic, linguistic and cultural differences, enabling communication between the main and the subject. The symbol is to transform the inherent complex information of “corporate philosophy ” into an information code acceptable to and understood by the public in the process of communication, which is the metaphysical appearance of graphics in the VI. Outstanding signs will be a variety of highly refined information to convey the content into a graphical language, with the shape and color to express ideas and abstract concepts. By marking the company through the graphic language, the enterprise will “visualize” the “meaning” and the “form” of the product and establish a visual link between the product and various media to build a platform for enterprises and consumers to communicate and interact with each other so as to enhance Change people’s ideas, and ultimately guide people’s behavior.