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全媒体时代的到来,改变了既有的受众、信息传播及媒体生产的概念和含义,整个媒介生态乃至生活方式和社会形态都随之产生了变化。在全媒体时代,传播力不再只是测量传播效果的一项指标而成为衡量整个传播机构整合力、执行力、覆盖力、品牌力等的一个坐标系。媒体竞争的核心正是传播力的竞争。气象信息作为一种特殊的传播内容,在全媒体平台上如何实现传播力的拓展?如何理解以传播力为核心的气象媒体发展战略?本文将围绕这些论
The advent of the all-media era has changed the concept and meaning of the existing audiences, information dissemination and media production. As a result, the entire media ecology and even lifestyles and social patterns have changed. In the all-media age, communication power is no longer just a measure of communication effectiveness, but a coordinate system that measures the integration, execution, coverage and brand power of the entire media. The core of media competition is the competition of communication power. How to realize the development of meteorological media focusing on communicative power as a special kind of dissemination of meteorological information on all media platforms?