论文部分内容阅读
目前有一大堆的传言令人心慌:零售业持续低迷,百货、Shopping Mall“去服饰化”愈演愈烈,奢侈品销量走低、快时尚频现“质量门”、传统品牌“打折季”提前来临、运动休闲亟待转型突围……这些都给业内一个迷乱的信号,难道服饰行业没有出路了吗?我们的市场究竟在哪里?服装业的走向是什么?然而,真正让人心慌的,是失去判断力。什么样的服装产品是受欢迎的?受欢迎的产品用什么模式去营销是盈利的?什么样的品牌结构是客户群欢迎的?未来主体性的体验消费
There are a lot of rumors that make people feel flustered: the retail industry continues to slump, department stores, Shopping Mall “going to clothing ” intensified, luxury sales lower, fast fashion frequent “quality door ”, the traditional brand "Early arrival, sports and leisure needs to be transformed breakthrough ... ... These give the industry a confusing signal, is the fashion industry no way out? Where is our market? What is the trend of the garment industry? However, the real people flustered Is the loss of judgment. What kind of apparel products is popular? What kind of popular products to use marketing model is profitable? What brand structure is the customer base? The future of the subjective experience of consumption