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从线下走到线上,老字号的孕装品牌经历了一场破旧立新的蜕变。怀孕6个月的魏意涵来到杭州银泰的“十月妈咪”专柜,为自己添置些孕期内衣。像往常一样,她习惯一边站在电子试衣镜前,看着模拟图像挑选自己喜欢的款式,一边与店员聊着怀孕的经历,从害喜到孕期血糖再到孕妇餐,天马行空。“店员很体贴,愿意耐心听我们唠叨,也很懂我们要什么。”这位80后辣妈评价道。当然,她最后的“收获”比原本的计划多了两条盖毯。“这是与消费者建立的一种‘神经连接’。”上海有喜实业有限公司电子商务总
From the line went online, the old brand of pregnant women have experienced a shabby new transformation. Wei Yi Han six months of pregnancy came to Hangzhou Yintai “October Mummy ” counter, to buy some of their underwear for pregnancy. As usual, she was accustomed to standing in front of the electronic dressing mirror, looking at the simulated images to choose his favorite style, while chatting with the clerk’s pregnant experience, from delightful to pregnancy blood sugar to pregnant women meal, abstract. “The staff is very considerate, willing to listen patiently to our nagging, but also understand what we want. ” The 80 after hot mom commented. Of course, her final “Harvest” has two more blankets than originally planned. “This is a ’neural connection’ established with the consumer. ” Shanghai Youxi Industrial Co., Ltd. e-commerce total