【摘 要】
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搞餐饮是高风险投资 必须有战略性眼光 目前,中国餐饮业投资存在两极化:一是“个体户”投资,主要来自台湾、香港,南洋及新加坡等地。他们惯用的投资方式是先找个据点,即开一
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搞餐饮是高风险投资 必须有战略性眼光 目前,中国餐饮业投资存在两极化:一是“个体户”投资,主要来自台湾、香港,南洋及新加坡等地。他们惯用的投资方式是先找个据点,即开一个餐厅作为一个起点,这在上海显得较明显。另一个是类似肯德基、麦当劳这样的大公司。从全球战略来看,它们有能力、有胆略来投中国市场,即使不赚钱也没关系,主要是为了市场占有率。罗杰斯2001年的投资总额约为500—1200万美元。以王大东的经验来看,餐饮业真正策略性的投资经
Catering is a high-risk investment must have a strategic vision At present, China’s catering industry there are two polarization: First, “self-employed” investment, mainly from Taiwan, Hong Kong, Southeast Asia and Singapore. Their usual way of investing is to find a stronghold, that is, starting a restaurant as a starting point, which is more obvious in Shanghai. The other is similar to KFC, McDonald’s such a big company. From a global perspective, they have the ability and courage to invest in the Chinese market, even if they do not make money, mainly for market share. Rogers 2001 total investment of about 500-1200 million. Based on the experience of Wang Dadong, the real strategic investment in the restaurant industry goes through
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