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新闻是新近发生的事实的报道。广告则是广告主有计划地通过媒介传递商品或劳务的信息,以促进销售的一种大众传播手段。广告和新闻的传播都是信息传播。信息传播的特点,是以人为始点,又以人为终点。广告与新闻有许多相同之处,但又有着本质的不同,其写作方法也完全不同。一、关于真实性真实,是新闻的生命。从本质上看,它既不是主观的随意生造,也不是纯客观的自然事实的罗列,而是社会生活中新近发生的事实的准确、全面、辩证的如实描绘。无论是具体事实还是概括事实,都应该实实在在、准确无误,
News is a story of recent happenings. Advertising is a mass media that advertisers systematically deliver information about goods or services through the media to facilitate sales. Advertising and news dissemination are information dissemination. The characteristics of information dissemination, is the starting point for people, but also for the end. Advertising and news have much in common, but they are fundamentally different and their methods of writing are quite different. First, the authenticity of reality is the life of the news. In essence, it is neither a subjective and arbitrary creation nor a collection of purely objective natural facts, but an accurate, comprehensive and dialectic portrayal of the recent facts in social life. Whether it is a specific fact or a summary of facts, all should be real and accurate,