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随着社会经济的不断发展与进步,科学技术的不断改革与创新,旅游行业发展得到了质的飞跃。旅游纪念品开发设计作为各个区域旅游发展过程的重中之重,是一个必不可缺的关键环节,直接关系到当地的旅游业所创造出的经济效益和社会效益,能否打造出属于自身文化特色的旅游品牌。因此,吉林省在软陶旅游纪念品开发上要有效结合当地风俗特色,不断提升软陶工艺质量,加强外包装的优化设计,努力打造出具备民族文化特色的软陶品牌,从而吸引到更多的游客。本文将进一步对地域风俗特色下的吉林省软陶旅游纪念品开发展开分析与探讨。
With the continuous development and progress of social economy and constant reform and innovation of science and technology, the development of tourism industry has made a qualitative leap. The development and design of tourist souvenirs as the most important part in the tourism development in all regions is an indispensable key link that is directly related to the economic and social benefits created by the local tourism industry and whether it can create its own cultural characteristics Travel brand. Therefore, Jilin Province, in the development of souvenirs for the development of clay wares, should effectively integrate local custom features, continuously improve the quality of soft clay craft, strengthen the optimization design of external packaging and strive to create a brand of soft clay with ethnic cultural characteristics, thus attracting more Tourists. This article will further analyze and discuss the development of souvenir of soft clay in Jilin Province under the characteristics of regional customs.