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商业信息化时代的到来成就多媒体整合发展的路径,在广告行业中显现的最为突出,广告主通过广告传播机制传递商情来稳固企业的市场经济地位。随着新型媒体领域的扩展,广告主及广告商对其日益重视,这种趋势成就了新型媒体广告的崛起。然而任何事物的发展都有其两面性,新型媒体广告形式在高速运行中也面临着问题,经过媒体从业者的探究,开辟广告信息传播发展形式的新路径,助推新型媒体广告形式的发展。
The arrival of the era of business information Achievement of multimedia integration development path, the most prominent in the advertising industry, advertisers through the advertising transmission mechanism to convey business conditions to stabilize the enterprise’s market economy status. With the expansion of new media fields, advertisers and advertisers pay more and more attention to this trend, which has led to the rise of new media advertisements. However, the development of anything has its two sides. The new media advertising format is also facing problems at high speed. Through the exploration of media practitioners, it opens up a new path for the development of advertising information dissemination and boosts the development of new media advertising formats.