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数字可以反映人类实践活动的进程及其结果,还可以暴露人类实践活动中的失误。因此,数字不仅是新闻线索和新闻采访的着眼点,而且是构成新闻所不可缺少材料和手段。列宁在谈到报刊宣传时说:“不要讲空话,不要空喊,而要善于运用掌握的事实和数字。”用“数字说话”,能给人以证据确凿的感觉。数字用得恰当,能使新闻说明的观点清楚,论据充分,比空洞的议论更有说服力。有时一个或几个鲜明的数字,就可以代替一大篇道理,产生奇特的感染力. 《企业的1％,用户的100％》——标题制作运用了数字。它紧紧抓住企业与用户之
Figures can reflect the progress of human activities and their results, but also reveal mistakes in human practice. Therefore, the figures are not only the focus of news clues and news interviews, but also the indispensable materials and instruments that constitute the news. When talking about the press propaganda, Lenin said: “Do not talk empty talk, do not shout, but be good at using the facts and numbers you have mastered.” Speaking “figures” can give people a solid evidence. The numbers are used properly, making the point of view of the press clearly clear, well-grounded, and far more convincing than the empty talk. Occasionally, one or a few distinct numbers can create a peculiar appeal instead of one big thing: “1% of businesses, 100% of users.” - Headings made use of numbers. It firmly grasp the business and users