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国内经济发达地区相继红火建立动画产业园区,动画产品在不断开发之中。而相对落后的民族地区却在这一朝阳产业面前滞足不前。民族地区如何发展动画产业并及时开发相关动画产品,是当前所要解决的问题。本文立足于市场营销,将动画产品放置于营销定位思考之中。市场营销的五点主张为民族地区的动画产品在开发前提供了参考:1.特色产地;2.特色生产工艺;3.悠久历史;4.独特功能;5.独特地位和应用。动画产品在生产之前有市场的定位思考将是动画产业发展的内部驱动力,动画产品不是天马行空的想象产物,要放在市场中满足消费者的实际需要。营销定位是对产品的科学规划,对动画产品的准确认知,对动画产业链条的前期规划。动画产品是文化产品,在市场环节中动画产品只有融入民族文化,建立民族特色的东西,能够满足东方和西方的共同的需求或者口味,才是民族地区开发动画产品的正确发展之路。
Domestic economically developed areas have been booming animation Industrial Park, animation products in the ongoing development. The relatively backward ethnic areas are in the face of this sunrise industry is not enough. How to develop the animation industry in the minority areas and develop the related animation products in time is the current problem to be solved. This article based on marketing, animation products placed in marketing positioning thinking. Five points of marketing for the animation products in ethnic regions in the development before the reference provided: 1. Features origin; 2. Featured production technology; 3. Long history; 4. Unique features; Animated products in the production before the market positioning will be the animation industry’s internal driving force for development, animation products are not imagined the imagination, to be placed on the market to meet the actual needs of consumers. Marketing positioning is the scientific planning of products, accurate understanding of the animation products, animation industry chain pre-planning. Animated products are cultural products. Only in the market can animated products integrate into the national culture and build up national characteristics to meet the common needs or tastes of the East and the West. This is the correct way to develop animation products in ethnic regions.