论文部分内容阅读
公关行业作为朝阳行业,正在日渐走向成熟。近年来,在行业迅猛发展的推动下,许多高等专业院校纷纷开设了公关专业。一批受过专业公关教育的新一代公关人才开始走出校门,进入自己的公关生涯。怎样看待这些“科班出身”的公关专业新人才,如何让他们的能力得到充分的发挥,是各公关公司必须深入思考的问题。但让招聘经理们烦恼的是,这些科班出身的公关新人让他们常常难以取舍,他们有着较为扎实的理论基础和个性鲜明的思维方式,具有很强的可塑性;可另一方面他们又缺少实战经验,而飞速发展的公关行业又实在拿不出时间和经历来培训这些新人。不经意间,这些科班出身者成了公关人才中的“鸡肋”,那么他们需要进行怎样的“加工”后才能成为公司抢手的“鸡脯”呢? 为此,本刊特约了公关公司招聘经理的文章,看看他们是怎么看待这个问题的,又有什么好的建议。本刊记者候明廷>策划
Public relations industry as a sunrise industry, is becoming increasingly mature. In recent years, driven by the rapid development of the industry, many colleges and universities have set up public relations major. A group of public relations professionals who have received professional public relations education began to walk out of school and enter their public relations career. How to treat these “public key subjects” public relations professionals, how to make their ability to get the full play, all the public relations firms must think in depth. However, what hilarious hiring managers are is that they are often difficult to choose from among the PR professionals who come from these colleges and universities. They have a solid theoretical foundation and distinctive ways of thinking, which are highly malleable. On the other hand, they lack actual combat experience , And the rapid development of public relations industry really can not get the time and experience to train these newcomers. Inadvertently, these college graduates became the “tasteless” public relations talent, then they need to carry out what kind of “processing” in order to become the company’s sought-after “chicken breast?” To this end, the publication of the special public relations firm hiring manager Articles, see what they think of this issue, what good advice. Reporter Mingming Ting> planning