论文部分内容阅读
足球是圆的,地球是圆的,裁判吹哨的嘴也是圆的。四年一度的世界杯足球赛的烽火已在日、韩熄灭,这场世界足球大军的阅兵式吸引了亿万球迷和体育爱好者关注的目光。我们在广告与品牌的研究中,注意到国际知名品牌在此巨大商机前,当仁不让,采取国际化与本土化相结合的策略,以品牌形象巧妙融合足球语言,提供了足球运动在创意品牌策略中运用的成功案例,创造出趣味盎然、动人心弦的平面经典,分外引人瞩目。
Soccer is round, the earth is round, the referee whistling mouth is round. The flames of the annual World Cup soccer match have been extinguished in Japan and South Korea. The military parade of the world football team has attracted the attention of billions of fans and sports fans. In the study of advertising and branding, we noticed that international famous brands did their part in this great business opportunity before adopting a combination of internationalization and localization. They adopted the brand image to skillfully integrate soccer language and provided football in creative brand strategy Using the success stories to create a fun, touching classic plane, exceptionally striking.