论文部分内容阅读
近年来,我国商业银行的治理结构呈现出日渐完善的发展趋势,无论是在具体的经营范围还是在实际的服务手段等等方面都得到不断地丰富和优化。这与各种多元化的营销策略的管理与实施有着不可分割的密切联系。但是,我们不得不承认,我国的商业银行在也面临着非常严峻的考验与挑战,面临着非常严峻的市场竞争压力,如果商业银行在如此依赖政府的行政干预,必然难以实现可持续发展,因此,商业银行只有直面市场,积极进行市场营销,不断调整自身的结构与发展方式来增加内需,才能够突破重围,走向胜利。本文就中国商业银行综合金融服务项目营销管理进行深入的分析与探究。
In recent years, the governance structure of commercial banks in our country shows a developing trend of perfection, which has been constantly enriched and optimized in terms of specific business scope and actual service means. This is closely linked with the management and implementation of various diversified marketing strategies. However, we have to admit that our country’s commercial banks are also facing severe tests and challenges. They are under severe market competition pressure. Therefore, if commercial banks are so dependent on the government’s administrative intervention, they will inevitably find it hard to achieve sustainable development. Therefore, Only when commercial banks face the market actively and actively carry out marketing and constantly adjust their own structure and development mode to increase domestic demand can they break through and win the victory. This article conducts an in-depth analysis and research on the marketing management of China’s commercial banks integrated financial services.