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随着世界经济状况和购销关系的不断演变,国际销售业近年来出现了一系列新的特征。这些新的变化趋势在欧美发达国家尤为明显。这些新的销售特征可分为十大类型。一、薄利多销的零售业生命旺盛薄利多销即指零售店普遍将商品的毛利润压低,选择物美价廉的商品进货。并强调进货和出货的流通速度,以此达到多销的目的。二、将“折扣价”逐渐变成正常价格过去常对一些季节性较强的商品诸如时装和一些过时的滞销货等进行“季节性削价”。这样的情况一年中总能有儿次。近年来,由于经济不景气、经济停滞的现象普遍影响到了世界各国,尤其欧美国家。为刺激激顾客的
With the continuous evolution of the world economic situation and the relationship between purchases and sales, the international sales industry has emerged a series of new features in recent years. These new trends are particularly evident in developed countries in Europe and the United States. These new sales features can be divided into ten types. First, the buoyant profits of the retailing industry are so small that the retail stores generally lower the gross profit of goods, and choose inexpensive goods for purchase. It also emphasizes the circulation speed of purchases and shipments in order to achieve the goal of more sales. Second, the “reverse price” gradually becomes the normal price in the past often for some seasonal goods such as fashion and some outdated slow-moving goods such as “seasonal price ”. This situation can always occur once a year. In recent years, the economic downturn and economic stagnation have generally affected all countries in the world, especially Europe and the United States. To stimulate customers