论文部分内容阅读
产品及技术创新凌志—精工—3M凌志:由中低档提升到高档的典范“用36000美元就可以买到价值73000美元的汽车”。日本凌志成功挑战奔驰。20世纪90年代,丰田公司发现许多想买而且有能力购买高档车的消费者都觉得奔驰的价格过于昂贵,人们希望能以更合理的价格享受奔驰的质量。善于创造价值的丰田公司瞄准这一时机,立即着手开发能够满足这一愿望的汽车,这就是——凌志。凌志一改过去日本汽车经济实用的中低档形象.定位为豪华轿车。仅上市两年.其业绩就赶上已苦心经营数年的宝马,给
Products and technological innovation Lexus - Seiko -3M Lexus: promoted by the middle and low model to a high-end “$ 36,000 can buy a $ 73,000 worth of cars ”. Japanese Lexus successful challenge Mercedes-Benz. In the 1990s, Toyota discovered that many consumers who wanted to buy and had the luxury of buying luxury cars felt Mercedes-Benz was too expensive, and people wanted to enjoy the quality of Mercedes-Benz at a reasonable price. Toyota is good at creating value aimed at this opportunity to immediately start to develop the car to meet this desire, this is - Lexus. Lexus changed the past Japanese economy and practical low-end car image. Positioning as a luxury sedan. Only listed for two years, its performance to catch up with the BMW that has been painstakingly managed for years, to