广告策划教学创新的几点尝试

• 作 者: 王多明
• 机 构: 广东培正学院人文系,
• 出 处: 广东培正学院论丛
• 发表日期: 2015年03期
• 关键词: 广告策划 策划案 广告专业 团队意识 广告协会 广告公司 创意策划 口头报告 中国广告 案例解读

广告策划学是广告专业的重要课程。要培养学生的广告策划能力,使学生具备较高的策划才能,笔者在教学中让学生积极主动去学习策划知识,让学生在课下和课上都动起来,让学生多实践,充分调动学生学习的主动性和积极性;安排实训实践时循序渐进进行训练,树立学习榜样,通过上述措施取得了较好的效果。

Advertising planning is an important major in advertising. Students should be trained in advertising planning capabilities to enable students to have a higher planning ability, the author in teaching students to take the initiative to learn planning knowledge, so that students move under the class and classes, so that students practice more fully mobilize students Learning initiative and enthusiasm; practice training practice step by step to carry out training to establish a learning role model, through the above measures have achieved good results.