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河北锦华制帽厂位于晋州市吕家庄经济开发区、沧石公路、石德铁路横贯东西,交通通讯十分便利。我厂由十几年前的私人手工小作坊发展到现在设备技术一流,员工队伍精良,质量信誉可靠,经济效益较高,拥有固定资产800多万元,年产值二千多万元的现代出口创汇村办集体企业,年生产“蛟燕”牌棒球帽,遮阳帽、棉帽、针织帽等数十种帽子一千多万顶。产品销售国内市场及出口亚、非、欧、南美等20多个国家和地区,荣获国家农业部“全国质量达标企业”、河北省名牌产品、河北省出口创汇先进企业、消费者信得过产品等美誉,受到上级领导、客户外商的赞扬好评,许多客商慕名而来预付货款和投资。实践使我们深深认识到,企业要发展,科技是先导,人才是关键,争创名牌。那么,如何争创名牌产品,增强竞争实力呢?我想谈点粗浅认识。一、争创名牌产品是企业的主题。名牌是企业的生命和灵魂,是产品优质畅销的保证,是企业乃至国家经济实力的源泉,是广大员工乃至民族整体素质的象征。创造名牌不仅有经
Hebei Jinhua Hat Factory is located in the Lujiazhuang Economic Development Zone, Jinshi Road and Shide Railway in Jinzhou City. It is convenient for transportation and communication. Our factory has developed from a private handicraft workshop more than ten years ago to a modern facility with first-class equipment technology, excellent workforce, reliable quality, and high economic efficiency. It has more than 8 million yuan in fixed assets and more than 20 million yuan in output. Chuanghui Village manages collective enterprises, with annual production of “Yanyan ” brand baseball caps, sun hats, cotton caps, knitted hats and other dozens of hats of more than 10 million. Product sales in the domestic market and exports to more than 20 countries and regions such as Asia, Africa, Europe, South America, won the National Ministry of Agriculture “National Quality Standards Enterprise ”, Hebei Province, brand-name products, advanced export enterprises in Hebei Province, consumer trust products Such reputation, praised by superiors, customers, foreign customers, many merchants come to admire the advance payment and investment. Practice has made us deeply realize that, for enterprises to develop, science and technology are the guide, and talent is the key to creating brand names. So, how do we fight for brand-name products and increase our competitiveness? I want to talk about the superficial understanding. One, to create brand-name products is the subject of business. Brand name is the life and soul of a company. It is a guarantee of high quality and best-selling products. It is the source of the economic strength of a company and even a country. It is a symbol of the overall quality of employees and even the nation. Creating famous brands not only has