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随着“走出去”战略的不断深化,无论是政治、安全危机还是经济、经营危机,都日益成为境外中资企业必须面对的“必然性”事件,危机管理已经成为境外中资企业的必修课。危机事件具有突发性、灾难性、时效关键性等迥异于普通风险事件的特点,如果管控不当,对任何目标的冲击都将是灾难性的。现代中资企业特别是走出去的中资企业,早已不再是孤立、单纯的业务单元,而愈来愈成为一个个涉及众多重大利益相关方的精密而复杂的组
With the continuous deepening of the strategy of “going global”, both the political and security crises and the economic and business crises have increasingly become the “inevitability” incidents that overseas Chinese-funded enterprises must face. Crisis management has become an indispensable condition for overseas Chinese Required course for business. Crisis events are sudden, catastrophic, time critical and other characteristics that are very different from ordinary risk events. If the mismanagement is not properly controlled, the impact on any target will be catastrophic. Modern Chinese-funded enterprises, especially Chinese-funded enterprises going out, are no longer isolated and simple business units, but are increasingly becoming sophisticated and complex groups involving many major stakeholders