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对地市报业而言,如何转变发展理念,重构商业模式,整合平台与渠道?媒体融合实践:产品集群平台第一个关键词:产品扬州市委市政府把新媒体信息发布平台“扬州发布”交给扬州报业传媒集团建设和运营。“扬州发布”涵盖APP、微博、微信、PC页面,是“四合一”门户级智能互联平台。其中,“扬州发布”客户端自2015年12月28日上线,迄今下载用户已突破80万。“新闻+政务+服务+民务+商务”是我们正
For the local newspaper industry, how to change the development concept, rebuild the business model, integrate the platform and channel? Media integration practice: the first product platform platform Keywords: Yangzhou Municipal Committee of the municipal government to release new media information platform “Yangzhou Released ”to Yangzhou newspaper media group construction and operation. “Yangzhou release ” covers APP, Weibo, WeChat, PC page, is “four in one ” portal-level intelligent interconnection platform. Among them, “Yangzhou release ” client since December 28, 2015 on the line, so far download users have exceeded 800,000. “News + Government Affairs + Services + Civil Services + Business” is what we are