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随着网络技术的普遍应用与快速发展,网络媒体已经成为了舆情信息的汇集地和集散地。近年来,中国网民数量激增,互联网和移动互联网的高度开放、及时获取和实时互动等特性尤为凸显,并成为人民群众利益诉求、情绪宣泄、公共事务参与的重要手段。一些在传统媒体上原本可控的舆情事件,在网络环境中却难以控制,进而演化成群体性突发事件。网络舆情事件给政府等公共管理部门带来了巨大的压力和挑战,因此,如何有效的处理、科学的应对网络舆情事件成为衡量政府工作能力的重要标准。有关网络舆情监测的研究得到了世界各国学者的广泛关注。本文梳理了大量网络舆情的研究进展,分析了现有研究的不足,以期为后续研究指明方向。
With the universal application and rapid development of network technology, online media has become a collection and distribution center of public opinion information. In recent years, the surge in the number of Internet users in China, the high degree of openness, timely access and real-time interaction of the Internet and mobile Internet have become prominent and have become an important means for the interests of the people, the catharsis of ventures and the participation of public affairs. Some public opinion events that are controllable in the traditional media are difficult to control in the network environment and evolve into mass incidents. Internet public opinion events have brought tremendous pressure and challenges to public administrations such as the government. Therefore, how to effectively handle and respond to public opinion on the Internet scientifically is an important measure of the government’s ability to work. The research on internet public opinion monitoring has drawn wide attention from scholars all over the world. This paper reviews the research progress of a large number of online public opinion, analyzes the shortcomings of the existing research, in order to point out the direction for the follow-up study.