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网络界和传媒界的昌盛时代已经过去,而9月12日宣布的新浪与阳光文化网络电视有限公司的牵手是否还能称得上是明智之举?为什么像新浪这样的公司愿意冒市场风险,把自己和另一家纯粹“烧钱”的电视公司绑在一起。换句话说,为什么阳光卫视愿意冒风险和至今仍未赢利的网络门户合并,因为比较而言网络门户的股票更为脆弱。新浪无法再像AOL那样,在最后一刻巧妙地把它的网络筹码换成传统媒体的股票。 互联网发展的下一步——消除新兴媒体和传统媒体之间人为的壁垒时——将主要取决于宽带服务“,即那些将电影、音乐和电视送入家庭的宽带内容服务。消费者并不想成为网络的一部分,他们希望网络就像电视、杂志、咖啡和汽车一样,成为他们生活中的一部分。因而,作为中国新兴媒体和传
The prosperous era of the Internet and the media is over, and is it still wise to announce the hand of Sina and Sunshine Culture Network TV Co., Ltd. announced on Sept. 12? Why companies like Sina are willing to take the market risk, Bind yourself with another purely “burn-in” television company. In other words, why Sunlight is willing to take the risk and merger of its still unprofitable web portals, as web portals are more vulnerable than their counterparts. Sina can no longer resemble AOL, at the last minute cleverly put its network chips into traditional media stocks. The next step in the development of the Internet - eliminating the human barriers between emerging and traditional media - will largely depend on broadband services, which are broadband content services that bring movies, music and television to the home. Consumers do not want to be As part of the network, they want the Internet to become just as much a part of their lives as television, magazines, coffee and cars. As a result,