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如今,越来越挑剔和难以捉摸的消费者们让营销环境日趋复杂。广告为适应媒体环境变化,不断改进传播和影响效果,因而发生的时空分布调整也更加普遍和繁杂。其间有两种趋势值得关注,即广告或者成为内容,或者远离内容。广告成为内容的现象并不罕见,不少户外视频媒体基本成为全广告媒体,广告就是这些视频媒体播出的全部内容,有些已成为电视媒体广告的重要竞争对手。同时,随着植入广告的兴起,广告成为节目内容的一部分也变得更
Today’s increasingly demanding and elusive consumers are increasingly complicating their marketing environment. Advertising in order to adapt to changes in the media environment, and continuously improve the dissemination and impact of the results, and thus the occurrence of spatial and temporal distribution adjustments are more common and complicated. In the meantime, there are two trends that deserve attention: advertising is either content or away from content. It is not uncommon for advertisements to become content. Many outdoor video media have basically become the full advertising media. Advertising is the entire content broadcast by these video media, and some of them have become important competitors in the television media advertisements. At the same time, with the advent of implanted advertising, advertising becomes more part of the content of the program