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中小企业在营销创新方面往往是集中在“点”上的创新,没有能够从系统上进行营销创新。本文从营销观念创新、营销手段创新、营销策略创新和营销方式创新等方面展开讨论我国中小企业进行营销创新策略。
Small and medium-sized enterprises tend to focus on innovation in marketing innovation and can not innovate marketing on the system. This article discusses the innovation strategy of SMEs in marketing from the aspects of marketing concept innovation, marketing method innovation, marketing strategy innovation and marketing method innovation.