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新媒体不仅深刻改变了人们的生活和习惯,也给传统媒体尤其是纸媒带来了巨大的挑战。由此,差异化竞争、扬长避短成为纸媒的必由之路。在众声喧哗的新媒体时代,地方党报副刊的深度报道,一要采用横向调查、纵向溯源等方法留住读者,二要寻找社会热点拓宽选题,三要采写时注重故事和细节,四要借力新媒体来顺应阅读趋势,这是其持续发展的重要策略。
The new media not only profoundly changed people’s life and customs, but also brought huge challenges to traditional media, especially paper media. As a result, differences in competition, avoid weaknesses become the only way paper. In the noisy and new media era, the in-depth coverage of the supplement of local party newspapers requires that readers should be retained by means of horizontal investigation and vertical traceability. Second, they should look for social hot spots and broaden their topics. Third, they should pay attention to stories and details when writing and writing. Leveraging new media to comply with reading trends, which is an important strategy for its sustainable development.