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星巴克制造了近10年来全球最吸引人的餐饮零售业神话。人们称星巴克成了一种文化图谶,它创造了一个行业。但人们很少了解,这个传奇神话的缔造者——星巴克现任董事局主席兼CEO霍华德·舒尔茨(Howard Schultz)所具有的优秀的个人品格特征和卓越的人际关系技能为创建他的品牌王国所产生的非凡影响。美国《语境》(CONTEXT)杂志曾说,舒尔茨“改变了我们对于咖啡的想像力”。
Starbucks has created the world’s most appealing restaurant and retail myth in nearly a decade. People say Starbucks has become a cultural map, it created an industry. But people rarely know that the founder of this legendary myth - Starbucks chairman and CEO Howard Schultz (Howard Schultz) has excellent personal character and excellent interpersonal skills for the creation of his brand kingdom The extraordinary impact. CONTEXT magazine has said that Schultz “changed our imagination about coffee.”