论文部分内容阅读
产品战略缺乏诚意、文化定位过于僵化以及营销体系节奏的拖沓,导致孤傲的法国贵族在中国市场屡屡失手。
Lack of sincerity of product strategy, too rigid cultural orientation and the procrastination of the marketing system, leading the arrogant French aristocracy in the Chinese market often missed.