“三化”——民族零售业应对全球化的战略路径

• 作 者: 季缃绮 王明东
• 机 构: 山东省商业集团总公司,青岛酒店管理学院 山东 济南 250014,山东 青岛 266100
• 出 处: 江苏商论
• 发表日期: 2007年08期
• 关键词: 全球化 经济全球化 三化 战略路径 连锁化 业态 零售领域 业态多元化 零售市场 连锁化经营

20世纪是全球化的世纪。改革开放特别是90年代以来,我国零售业进入了中外零售企业短兵相接的竞争时代,民族零售业在发展壮大的同时,也面临着外资零售巨头的严峻挑战。本文通过分析我国零售市场的全球化历程和国有、外资、民营“三足鼎立”的基本竞争态势,指出经营连锁化、竞争差异化和业态多元化“三化”是民族零售业持续健康发展的基本战略选择。

The 20th century is a century of globalization. Since the reform and opening up, especially since the 90s, the retail industry of our country has entered the era of competition between Chinese and foreign retail enterprises. As the national retail industry grows stronger, it also faces the severe challenge of the foreign retail giant. By analyzing the globalization process of our retail market and the basic competitive situation of state-owned, foreign-funded and private-owned companies, we point out that chain operation, competition differentiation and format diversification are the three major types of retail chain in China. The basic strategic choice for development.