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放眼国际,在2012年《哈佛商业评论》中,在全球两千多家市值10亿美元以上的公司中,仅找到了十家公司在10年中保持5%的增长,青岛啤酒是其中之一。纵观国内,2012年,中国啤酒行业增速放缓、仅微增3.06%,而青岛啤酒却逆市上行,共完成啤酒销量790万千升,同比增长10.48%;实现营业收入257.82亿元,同比增长11.33%,成为行业的一大亮点。在国内所有啤酒企业中,青岛啤酒几乎是唯一一个无论在产品销量还是品牌价值、无论是市场占有率还是利润率上都实现全面大幅提升的啤酒品牌。外部数据与荣誉都是现象,其背后的实质是青岛啤酒不断地改革内部管理、调整对外战
In the 2012 Harvard Business Review, Tsingtao Brewery was one of only 10 companies out of more than 2,000 companies with a market capitalization of more than $ 1 billion in 10 years . Looking at China, in 2012, the growth rate of China’s beer industry slowed down by only a slight increase of 3.06%. Tsingtao Brewery, on the other hand, faced the upward trend with a total volume of beer sales of 7.9 million kiloliters, up 10.48% over the same period of last year. Operating revenue amounted to 25.782 billion yuan, An increase of 11.33% over the same period of last year, becoming a major highlight of the industry. Among all beer enterprises in China, Tsingtao Brewery is almost the only beer brand that achieves a comprehensive and substantial increase both in terms of product sales and brand value, regardless of market share or profit margin. External data and honor are the phenomenon, the essence behind the Tsingtao Brewery is constantly reforming its internal management, adjust the external war