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二十一世纪是知识经济时代,文化的重要性与日俱增,正如阿尔温·托夫勒所说:“我们正进入一个文化比任何时候更重要的时期”。对于同时具有经济属性与文化属性的旅游活动来说,文化旅游已逐步取代观光旅游成为世界旅游的热点和发展方向。一、发展文化旅游的双重意义文化旅游是文化产业的一个重要组成部分,发展文化旅游产业,促进文化与旅游的深度融合,既是旅游业转型升级的需要,又可以促进文化的传承和发展,更能够拓展文化产业的市场发展空间,并充分发挥其带动作用,提升文化产业整体发展水平和市场竞争力。
The twenty-first century is a time of knowledge-based economy and culture is growing in importance. As Arvin Toffler put it: “We are entering a period where culture is more important than ever.” For the tourism activities that have both economic attributes and cultural attributes at the same time, cultural tourism has gradually replaced tourism as the hotspot and development direction of world tourism. First, the dual significance of the development of cultural tourism Cultural tourism is an important part of the cultural industry. The development of cultural tourism industry and the promotion of the in-depth integration of culture and tourism are both necessary for the transformation and upgrading of the tourism industry and the promotion and further development of cultural heritage. It can expand the space for market development in cultural industries and give full play to its leading role in promoting the overall development of the cultural industry and market competitiveness.